R65 Labs is a technology company focused on health behavior change.
We develop tools that help individuals and organizations practice routines foundational to productivity, health and wellbeing.
Modern life is a formidable opponent. We need to rethink the “why” and “how” of lifestyle modification strategies.
Wellness apps and digital tools have largely failed to support and motivate individuals in making sustainable changes to their lifestyle routines. Too many health behavior solutions gloss over the reality – ample sleep, exercise, and balanced nutrition are not easy or intuitive in today’s culture.

We need a radical rethinking of health engagement and behavior change strategies – one that matches sufficient support and incentives to the magnitude of the effort required to create and practice healthy routines.
We’re creating novel solutions to pervasive health engagement problems.
With a focus on the social, cognitive and emotional facets underlying our health choices, R65 is developing methods and tools that engage and support individuals in the practice of critical health routines, yielding positive, affirming experiences for both individuals and organizations.
IMMEDIATE BENEFITS
Neuroscience-based behavior change methodology
Our methodology sets off a cascade of positive changes in brain function. Rapid cognitive, physical, and emotional improvements reinforce new lifestyle routines within hours and days, not months or years – providing individuals with new reasons “why” to live well.
  • Emphasis on developing routines that involve choice and intention
  • Focus on adding the critical things missing in our routines, not on restricting behaviors
  • Documenting behaviors and influences builds awareness and control
  • Holistic method accelerates and compounds benefits
  • Short, periodic immersions minimize user fatigue
  • Small team-based approach builds trust and fosters accountability
ENGAGING EXPERIENCES
Comprehensive technology platform
Feature-rich mobile apps allow users to track and share their health choices, and to support their friends; robust backend services analyze users’ goal progress and provide real-time feedback.
  • Modular design supports rapid customization and integration
  • AI-driven virtual health coach guides and encourages individuals
  • Novel social features allow users to reward peers with personalized messages
  • Self-report health data system reveals the "what and why" of choices and actions
  • Wearable device integration
  • Image analysis provides deeper understanding of health choices
BUILD COMMUNITY
End-to-end program management
R65’s platform tools enable rapid, turn-key deployment of customized, health and wellness engagement programming and digital events, while minimizing burden on organizational administrators.
  • Complementary channel to bolster existing organizational health and wellness initiatives
  • Full cycle management: planning, marketing, enrolling, onboarding, results assessment
  • Automated and custom reporting
  • Integrated survey and assessment solution
  • Content management tools for delivering targeted educational and organizational materials
Our design is driven by extensive R&D.
Through more than 20 innovation partnerships with colleges and universities, financial services companies, healthcare and wellness providers, and consumer brands, diverse groups of users shape R65’s design and development iterations.
R65’s core product, Prologue provides enterprise customers a turn-key solution to engage their members in immersive digital wellness events that drive innovation and productivity, and are essential to physical and mental health.

Following Prologue events, communities are energized, experience deeper connections with their colleagues, and are motivated to keep practicing the routines that make them think and feel better.
“By far the best health app I have ever used.”
Zenzele Price-Richardson
“The biggest thing that brings me back to Prologue is how it makes me feel.”
Jacob Hege
We believe in the untapped capacity to change our lifestyle routines.
R65 was founded in 2014 by a veteran digital health and education team with the mission of supporting the creation and practice of lifestyle routines that are the foundation of our physical and mental health, and positively impact how we learn, work, and engage with our friends, families and communities.

An extraordinary group of private investors has provided us with the capital and guidance necessary to build a novel, effective methodology and platform to address the intractable problems of health behavior change.
Knowing better isn’t enough.
Most of us know that we should be sleeping and moving more, and eating and drinking better. But changing our routines is exceedingly difficult in the environment in which we live.

The abundance of processed foods engineered to maximize appeal at the expense of nutrition, the sedentary nature of modern work, and a never-ending stream of new entertainment products and services directly compete with getting sufficient sleep, exercise and healthy nutrition.

We don’t need more information, nor admonishments to live better. We need solutions that provide deep support and facilitate the motivation required to practice healthy routines each day.
Team
R65’s solutions have been developed through the collective effort of over 20 product designers and engineers, and an advisory team of neuroscientists, behavioral scientists, lifestyle medicine physicians, integrative health coaches, nutritionists, and digital health product marketers.

The R65 team shares a passion for product excellence, fluid and engaging user experiences, and a rapid iterative design and development process.
Leadership
Committed to solving complex problems creatively and collaboratively, the R65 leadership team has worked together for over 15 years.
S. Mark Williams, PhD.
Chief Executive Officer
Nancy Owens
Head of Operations & Finance
James Crouch
Head of Technology
Alex Jergensen
Head of Product
R65’s leadership team previously built Modality, a mobile health and education company that garnered the attention of Apple, who invited Modality to present at the unveiling of the App Store in 2008, with Modality contributing 4 of the first 500 apps for sale.
With James Crouch and Alex Jergensen leading development and design efforts, respectively, Modality went on to create and market more than 150 health and education apps before being acquired by Epocrates (athenahealth), the leader in mobile clinical reference tools.